A number of popular authors, trainers, and speakers have read and evaluated the book. Their various reviews are posted below.

“If you want to set your Prospecting ablaze, this book is the match, flame, and kerosene to do it. Your prospecting will be so on FIRE that you will be stunned. Russ has done a great job in taking a subject most people avoid and turning it into a step by step gold mine. This is a MUST read for anyone that is serious about their Success in prospecting.” Doug Firebaugh, CEO PassionFire International, PassionFire.com

“This is the American Express of prospecting books! Don’t leave the bookstore without it! I’ve read thousands of books and interviewed hundreds of authors; Russ McNeil has by far, hit the ‘selling’ nail on the head. Finally, someone with real networking experience has written the how-to of how-to’s for prospecting. No matter what industry you’re in, network marketing, direct sales, or any other type of sales, Prospecting Rules! is a must read. No matter what your experience level, newbie, novice, or professional, this sure-fire read is the first place to go to give your business the boost it needs. Delving into the core concepts of networking and setting up hundreds of examples, this book covers everything you need to get your business off the ground and take it to the next level. Russ dissects and lays open the entire process of making initial contact with prospective clients, whether it’s meeting someone at a grocery store or that 30-second elevator speech we so frequently bumble through. Through example after example, you’ll gain true understanding about the sales process and getting inside the head of your prospect. Not only is this THE book for you, but it’s a must for your entire team. Where was this book when I first started sales? Russ, you Rock! ” Ross Arntson, NetMillionaire Concepts, www.netmillionaireconcepts.com

“What a fantastic book for the MLM and direct-sales world! The humor is quite appealing and the content is straight forward and right on target. The section on "Mental Judo" is a variation of a powerful concept I've taught for years. Prospecting Rules! is a tremendous resource for newbies, long-timers, and anyone in-between. Congratulations, Russ, on a fabulous book!” Jane Deuber, President, Profit Partners

“Successful prospecting equals network marketing success. Prospecting Rules! is the best book on prospecting I’ve read in my three decades of network marketing. It’s a quick, easy read (lot’s of pictures for us guys), but is packed with powerful ideas for approaching people. Every network marketer should read this book!” Rod Nichols, Author, The Twelve Power Secrets for Network Marketing Success

“Prospecting—it’s the name of the game! Finally, we have a book giving people permission to have fun finding the right people... If you want to have more fun—and more prospects too—read Russ McNeil’s book.” Michael S. Clouse, Editor-in-Chief, Nexera.com

“When Russ showed me the manuscript for his book on prospecting and asked if I'd consider giving it an endorsement, I agreed to read it. After I did so, I didn't just endorse it—I wrote the Foreword! Russ knows his stuff, and he explains it beautifully. Everyone in any type of sales needs Prospecting Rules!” John David Mann, National best-selling author and editor, Networking Times, co-author, The Go-Giver

“Prospecting is as complicated as the human personality, but Russ McNeil has made the subject fun, comprehensible, and possible for anyone to master. This is a great book; a must for transforming prospects into partners.” Doug Wead, best-selling author, international speaker, and legendary networker (ret)

“Russ McNeil has taken an important part of network marketing that is usually glossed over or ignored and  broken it down so that it can be learned and practiced, much like learning to play an instrument. Now, when a rhino wants to charge, he or she can read this book and apply action that will produce results. Russ, thank you for making it easier to charge out in the jungle!” Scott Alexander, author Rhinoceros Success

“Prospecting Rules! is a fun read packed with powerful ideas and strategies that every network marketer should know and utilize. Russ' book explains, in simple terms, the principles that empower you to orchestrate productive prospecting conversations with people you don't know. Truly great stuff.  Read it and 'Be Progress'.” Dean Linsay, author Cracking the Networking Code - 4 Steps to Priceless Business Relationships

“Russ does a masterful job of explaining the task of prospecting. He is able to relate to the reader in such concise, simple terms that this important activity is no longer a confusing puzzle ... but a clear picture.” Bo Short, Industry expert

“Confidence in prospecting, especially the kind you’ll read about in this book, comes from a combination of belief and knowledge. Russ assumes you have the belief. What he expertly teaches in his book, is the knowledge you need to be successful. Follow the principles—and specific methods—Russ so generously shares and you’ll experience great success while helping many others become successful as well. Great job, Russ… Great!” Bob Burg, author of Endless Referrals and co-author (with John David Mann) The Go Giver

“Fantastic nuts and bolts of developing and creating successful relationships through prospecting. If you are looking for the 'how to's' of meeting people and developing those relationships so you can do business with them, this is a terrific book!” Chris Widener, best selling author of The Angel Inside and The Art of Influence, ChrisWidener.com

“Cold prospecting is a skill that most net-workers are afraid of—and ineffective at. Russ takes years' worth of prospecting experience, and boils it down into simple steps anyone can follow. If you want to master the art of situational prospecting, Prospecting Rules! is the book for you.” Marc Accetta, www.MarcAccetta.com

“If you're prospecting for opportunity seekers, Prospecting Rules! is one book you have got to read! It's packed with how-to's, insights, and principles that hit the nail right on the head. In network marketing and direct sales alike, prospecting skills are critical. Russ' book explains them all. Read it, practice what you learn, and prospect your way to success.” Ken Futch, speaker and author, Take Your Best Shot – Turning Situations into Opportunities

“In Prospecting Rules!, Russ McNeil masterfully crafts a logical, step-by-step formula that is sure to help anyone in network marketing or direct sales. In the most powerful portion of the book, Russ shows you ways to overcome your prospecting struggles by illustrating the application of tried and true principles. And while your personal prospecting struggles may be unique, he helps you to eradicate your self-limiting mental blocks by revealing practical techniques that will work for you! In short, he guides you toward prospecting success. Brilliant!” Lisa Mininni, executive coach and author , Me, Myself, and Why? -- The Secrets to Navigating Change

Click here to see what active team builders are saying...

One reviewer did more than endorse. Click here to read what he wrote.

Click here to read the foreword written by John David Mann.

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